Datta Phuge, who ordered a shirt made from 14,000 pieces of 22-carat gold in 2013, was reportedly attacked by 12 assailants An Indian businessman who made headlines in 2013 for purchasing a shirt made entirely of gold has been beaten to death in western India, according to a report on Friday. Datta Phuge gained fame when he ordered a customised gold shirt worth 12.7 million rupees, around $240,000 at the time.